"With this clear positioning, we want to communicate our strong market position and our profile as a benchmark in the aluminium industry," emphasises Roland Keller, Managing Director for Metals Purchasing and Sales.
The relaunch of the Oetinger website therefore represents an important step in the new external communication. It appears in a fresh and modern design. It informs in a clear and reduced manner about the wide range of products and services of the company as well as the latest corporate news. Clear graphics, such as the aluminium cycle, catchy slogans and short text elements also contribute to the website’s tidy structure.
Other highlights include intuitive navigation and appealing, emotional imagery.
Aluminium in Perfektion
The Oetinger mission - "Leading alloys for leading products" - is visualised by the representation of high-quality car parts on the website.
"Oetinger alloys are an important part of many premium vehicles," comments Dr. Volker Heidtmann (Managing Director of Manufacturing and Technology).
The Oetinger premium standard is reflected not only in the products but permeates the entire organisation. A comprehensive environmental and energy commitment are just as an important part of Oetinger as occupational health and safety. "Employee satisfaction and sustainable behaviour are the cornerstones of our success. To ensure leading alloys for leading products, we draw our strength naturally from the quality of raw materials, but also to a particularly degree from the motivation of our employees," remarks Uwe Baur Managing Director of Finance and Administration.
Über Oetinger Aluminium
Oetinger Aluminium is one of the leading suppliers of Aluminium casting alloys in Europe. The company is a full service provider for the aluminium casting industry for all aspects related to production feed stock supply and scrap reprocessing.
Oetinger Aluminium has established itself as a key supplier, especially in the automotive industry. Renowned customers included, for example, BMW, Daimler and VW.
Oetinger alloys can be found in almost all vehicles. Each year some 170,000 tonnes of aluminium casting alloys are produced in solid and liquid form, in the heart of Southern Germany, with 290 employees at the two locations of Weißenhorn and Neu-Ulm,